Marketing Systems & Paid Media Specialist (GoHighLevel)

Marketing Systems & Paid Media Specialist (GoHighLevel)

Overview

We are a marketing and advertising company focused on performance-driven growth systems. The team operates with structured funnels, CRM automation, and paid acquisition strategies.

Role Overview

The Marketing Systems & Paid Media Specialist is responsible for managing and optimizing CRM automation and paid campaigns. This is a technical execution role focused on:

• CRM automation (GoHighLevel)
• Funnel structure and optimization
• Paid campaign management (Meta and/or Google Ads)
• Continuous system improvement

Compensation & Trial Structure

• $1,200 USD per month (fixed retainer)
• Covers up to 20 hours per week
• Paid monthly
• No bonuses
• 1-week paid trial prior to full confirmation: $300 USD for the week, up to 20 hours during the trial week

Key Responsibilities

CRM & Automation (GoHighLevel)

• Build and maintain advanced workflows
• Design and structure tag architecture
• Implement lead scoring systems
• Manage pipelines and opportunity stages
• Ensure accurate tracking (UTMs, events, stage tracking)

Paid Media Management

• Manage campaigns in Meta Ads and/or Google Ads
• Structure campaigns by funnel stage (cold, warm, hot)
• Execute structured A/B testing
• Optimize cost per lead (CPL) and conversion rates

Funnel Optimization

• Identify bottlenecks across the funnel
• Implement structural improvements
• Continuously optimize system performance

Trial Week Deliverables

During the paid trial week, the selected candidate will:

• Audit the current GoHighLevel structure
• Review tags and workflow architecture
• Audit active Meta and/or Google campaigns
• Identify 3–5 optimization opportunities
• Implement at least 1 structured improvement
• Present findings, technical justification, and funnel improvement plan

Requirements

• 2+ years experience in operations, customer service, or virtual assistant roles
• 2 years of proven experience in: CRM automation, Paid media management and Funnel optimization
• Experience working with GoHighLevel or a comparable CRM
• Experience managing Meta Ads and/or Google Ads
• Advanced GoHighLevel expertise