Business Expert - Marketing & Communications

Business Expert - Marketing & Communications

About xAI

xAI’s mission is to create AI systems that can accurately understand the universe and aid humanity in its pursuit of knowledge. Our team is small, highly motivated, and focused on engineering excellence. This organization is for individuals who appreciate challenging themselves and thrive on curiosity. We operate with a flat organizational structure. All employees are expected to be hands-on and to contribute directly to the company’s mission. Leadership is given to those who show initiative and consistently deliver excellence. Work ethic and strong prioritization skills are important. All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates.

About the Role

As a Business Expert - Marketing & Communications on the Human Data Team, you will contribute to creating cutting-edge datasets to advance Grok’s capabilities. Collaborating closely with technical staff, you'll support xAI's mission through labeling and annotating data in multiple formats. You will leverage your expertise in marketing strategy, brand development, and content creation to support the training of advanced AI systems. This fast-paced role requires adaptability, attention to detail, and the ability to follow evolving instructions to deliver impactful data.

Responsibilities

• Work on marketing and communications problems from real-world business scenarios that align with your expertise, providing accurate solutions, detailed annotations, and model critiques where you can confidently evaluate responses (e.g., brand positioning frameworks, integrated campaign development, customer journey mapping, crisis communications plans, and market research synthesis).
• Utilize proprietary software to provide accurate input and labels to deliver high-quality data.
• Collaborate with technical staff to improve the design of efficient annotation tools.
• Interpret, analyze, and execute tasks based on evolving instructions, maintaining precision and adaptability.

Qualifications

• 5+ years of practical marketing or brand communications experience (hands-on role in campaign execution, brand strategy, or content leadership).
• Proficiency in marketing platforms (e.g., HubSpot, Marketo, Google Analytics, SEMrush) and content tools (e.g., Canva, Adobe Creative Suite, Figma).
• Strong eye for evaluating messaging effectiveness, brand consistency, and audience resonance across channels.
• Ability to navigate marketing resources