GTM Product Marketing (B2B Physician Channel) - Part Time Contract

About Us

At Sleep Doctor, we’re helping millions get a full night's rest. As the most trusted name in sleep health, we make better sleep possible with proven support, clear answers, and hands-on care that fits real life. Across our brands—SleepDoctor.com, SleepFoundation.org, and SleepApnea.org—we combine clinical expertise with consumer-first experiences to help people understand their sleep, tackle real challenges, and wake up to healthier, more energized lives.

The Role

We are looking for a sharp, execution-oriented Go-To-Market (GTM) Product Marketer with healthcare experience to accelerate the expansion of our HST (Home Sleep Testing) Physician Program. If you are a product marketer or GTM consultant who has architected a physician-focused go-to-market program for a health tech or tech enabled service in healthcare, we’re looking for you. While we have begun to build a referral network (for home sleep testing and clinical sleep care) among healthcare providers such as primary care practices, we need an experienced and strategic product marketer to build upon and / or transform our current approach into a sophisticated, scalable B2B channel. You will be responsible for defining the playbook, refining the value proposition for medical practices, and launching the pilot for a high-volume referral engine.

Responsibilities

• Channel Strategy & Segmentation: Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics.
• Value Prop & Messaging: Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers).
• Demand Generation and Lead Conversion: Define, test and prove out a more efficient approach to driving both demand generation and lead conversion.
• Commercial Infrastructure: Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals.
• Rollout Management: Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding