Marketing Systems & Paid Media Specialist (GoHighLevel)

Overview

We are a marketing and advertising company focused on performance-driven growth systems. The team operates with structured funnels, CRM automation, and paid acquisition strategies. Reporting systems are already automated, allowing this role to focus purely on technical execution and optimization.

Role Overview

The Marketing Systems & Paid Media Specialist is responsible for managing and optimizing CRM automation and paid campaigns. This is a technical execution role focused on:

• CRM automation (GoHighLevel)
• Funnel structure and optimization
• Paid campaign management (Meta and/or Google Ads)
• Continuous system improvement

Compensation & Trial Structure

• $1,200 USD per month (fixed retainer)
• Covers up to 20 hours per week
• Paid monthly
• No bonuses
• Paid Trial: 1-week paid trial prior to full confirmation ($300 USD for the week, up to 20 hours)

Key Responsibilities

CRM & Automation (GoHighLevel)

• Build and maintain advanced workflows
• Design and structure tag architecture
• Implement lead scoring systems
• Manage pipelines and opportunity stages
• Ensure accurate tracking (UTMs, events, stage tracking)

Paid Media Management

• Manage campaigns in Meta Ads and/or Google Ads
• Structure campaigns by funnel stage (cold, warm, hot)
• Execute structured A/B testing
• Optimize cost per lead (CPL) and conversion rates

Funnel Optimization

• Identify bottlenecks across the funnel
• Implement structural improvements
• Continuously optimize system performance

Trial Week Deliverables

During the paid trial week, the selected candidate will:

• Audit the current GoHighLevel structure
• Review tags and workflow architecture
• Audit active Meta and/or Google campaigns
• Identify 3–5 optimization opportunities
• Implement at least 1 structured improvement
• Present findings, technical justification, and funnel improvement plan

Requirements

• 2+ years experience in operations, customer service, or virtual assistant roles
• 2 years of proven experience in: CRM automation, Paid media management and Funnel optimization
• Experience working with GoHighLevel or a comparable CRM
• Experience managing Meta Ads and/or Google Ads
• Advanced GoHighLevel expertise