Growth Marketing Analyst

Growth Marketing Analyst

Introduction

Annually, Americans donate over $400 billion to nonprofits. Giving Compass enhances donation impact by providing data and resources that educate donors, facilitate engagement, and direct funds towards equitable, effective initiatives tackling root causes. Over 100k people visit our extensive content library, rich data set, and donor resources each month. Now, by harnessing AI, we are redefining how donors discover and engage with essential content and the data that underpins the philanthropic sector.

Position Overview

We are seeking a Growth Marketing Analyst to drive traffic, engagement, and product adoption through digital marketing and experimentation. This role will report to our Chief Innovation & Philanthropy Officer as part of our broader innovation and product initiatives.

Ideal Candidate

• 4–8 years of experience in growth marketing, product marketing, or demand generation
• Experience running SEO, CRO, paid search, and lifecycle campaigns
• Strong ability to translate product features into both clear messaging and creative that data you gather can demonstrate will resonate with our target audience
• Experience analyzing marketing performance and running experiments
• Familiarity with marketing automation and analytics tools

Bonus experience:

• Experience marketing data platforms or SaaS products
• Familiarity with nonprofit or social impact sectors
• Experience working with AI or data-driven products

Responsibilities

• Audience Growth - 30%: Drive growth in website traffic and product signups through digital campaign management and collaboration with product and research on conversion rate optimization efforts, content distribution, and channel prioritization.