Freelance Email & Lifecycle Marketing Specialist

Freelance Email & Lifecycle Marketing Specialist

Job Overview

We are looking for an experienced lifecycle marketer with deep expertise in Punchh loyalty and Attentive SMS to help build and operate a behavior-driven CRM program for a fast-casual restaurant brand. This role will require up to 35 hours per month.

Key Responsibilities

• Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
• Develop behavior-based segmentation strategies using transaction and loyalty data
• Create and optimize SMS and email messaging tied to guest state and purchase behavior
• Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging
• Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency
• Monitor campaign performance and provide weekly insights and optimization recommendations

Ideal Experience

• Hands-on experience operating Punchh loyalty marketing programs
• Deep knowledge of Attentive SMS lifecycle automation
• Experience with restaurant, QSR, or multi-location retail brands
• Familiarity with POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
• Strong understanding of customer lifecycle strategy, segmentation, and retention marketing

This is a remote position.